Wolf + Rose Kitchen is a delicious vegan takeaway start-up run by two sisters with a love of veggie food and sweet treats. We were asked to help Wolf + Rose kitchen to establish a friendly but scalable brand identity. We produced a new logo and brand elements that change with the seasons. It was a fantastic opportunity for us to flex our design muscles.
To reflect the warm and friendly personalities of Wolf + Rose, we choose a pastel color palette that in combination with vibrant spot colors creates a brand identity that can be used across various platforms. Wolf + Rose caters to a vegan-friendly audience, with this in mind we chose to incorporate natural elements into the branding. We used rose petals to become an important branding element that spans across the two different color palettes.