We developed a brand identity for a tight bunch of entrepreneurs with the energy and knowhow to set up a yoga studio in the heart of South East London. Our ongoing mission with LEVELSIX has been to promote community engagement, welcoming classes and top teachers to a growing audience

Producing a brand design that expresses a collective passion was an exciting brief to engage with. We initiated this journey with a series of discovery workshops that covered customer profiling, brand positioning, establishing values and user experience pathways.

To land on a visual identity that stuck, we put insight into practice by working through design variations that the team responded to.

We arrived at a brand that takes inspiration from Ajna, the sixth chakra in the body. To support the logo we produced handcrafted yoga illustrations that take influence from Matisse, which are then cropped to form the abstract backgrounds used on all marketing materials.

Working closely with the team we produced a bespoke website with booking integration and mobile app design. The resulting build was a minimal, fresh and natural look, that integrates brand and content tastefully.

Forage Studio is our preferred agency. They have been able to create a brand identity that sticks, promoting our values of community engagement, our welcoming environments and our top teachers

Ben Rose - Chair of LEVELSIX
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