We worked with The Reach to create a new look for their well-established climbing centre. Developing a strategy to promote their site as the home of South London Climbing, we produced a new website, large format print and video content.
We worked sensitively through team workshops to uncover solutions that would make a difference. As the project progressed we produced a range of brand concepts which were shared with the public. We constructed questionnaires to bring a wider audience into the decision making process
We arrived at an evolved brand identity. The logo is supported by a range of punchy colours that integrate into a graphic cross-hatched pattern, simulating the effect of ropes. We use the colours as a gradient overlay for still and moving images.
To populate the website, social media and all brand materials, we produced a range of video and photography content shot over 2 days on site.
We worked from the ground up to develop a new custom built website, integrating an internal booking system and on-site registrations. With over 80% of The Reach's current audience searching for the website on mobile, we designed unique interactions that make mobile the priority.
We knew this would be a large undertaking and are thrilled to have chosen Forage. Their patient and considered process exposed issues both on and offline, which they solved quickly with adaptable and relevant solutions.