Meystyle creates patterns, materials and technologies that integrate light into wall coverings. Founded by sisters Maria and Ekaterina Yashcuk, their South East London business ships bespoke designs across the globe. Our challenge was to evolve a brand identity and digital presence that echoes Meystyle’s awe inspiring interior designs in a digital realm.
The Meystyle team live and breath their passionate art form, it was important that came across in all of the materials we produced as part of the brand identity work. The intricate UI elements we produced for web, the stylised typography and logo lock-ups, the printed instructions, brochures and detailing - all embodied their core values.
When you enter the website, you enter into their world of opulence and excitement. As you travel through the entrance sequence, particles fly past replicating their central element - light. As you shift into the site itself, you navigate their collections and story via an animated central menu animated with orbiting circles. The collections themselves get the same level of attention - displaying the works on interactive wall, with a sub-menu which pulls out below to easily navigate between designs.
