The Portman Group is the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK. Using their Codes of Practice they ensure the industry delivers at the highest standard. Portman Group came to us to champion their content and develop a new, clear and effective website that is more image-lead, bold as well as informative.
To land on a strategy for the design and development we ran a series of discovery workshops with the Portman Group. The visual direction and distribution of content had to be carefully curated. We created a full pack of custom UI elements, detailed wire frames and prototypes, as well as an updated brand Style Guide and range of imagery to populate the website.